Little Caesars opens express restaurant in Mississauga Waypoint Convenience store
Little Caesars is celebrating its 55th year of franchising in Canada by accelerating its development efforts with the debut of an express restaurant in a Mississauga, Ontario Waypoint Convenience store located with a Mobil fuel station.
The first 100 guests in line at the grand opening on November 8 will receive a free pizza. For the first 300 guests, there will be a coupon for a $5 Classic Pepperoni or Cheese Pizza to use on their next visit to Little Caesars, as well as an Esso/Mobil Fuel Discount Card offering a $0.05 per liter discount on fuel for up to 50 liters at Esso and Mobil gas stations.
The collaboration between the two brands marks BG Fuels' first Little Caesars, with plans to explore additional express locations in the near future. Little Caesars express, made to operate in spaces as small as 450 square feet and requires no more than two employees at a time. Leveraging the gas station's point of sale system and the brand's efficient operating model, companies like BG Fuels are able to keep operating costs low and margins high in these types of buildouts.
READ: BG Fuels brings Little Caesars Pizza to Ontario Mobil station
"The synergies between our companies have been clear from the beginning and one of the main reasons we knew this partnership was a natural fit," said Thea Bourne, partner marketing manager at BG Fuels. "Many people that come into the gas station are looking for a quick bite that'll satisfy their cravings—or those of their families—while running errands. With Little Caesars commitment to providing big flavor in every bite and using only high-quality ingredients, our customers will be just as excited about our partnership with the brand as we are."
"We know there's high demand for our brand across a variety of markets and venues, including gas stations and convenience stores," said Kevin Winters, franchise development manager at Little Caesars. "With BG Fuels' industry leadership and commitment to delivering an unmatched guest experience, we are confident this partnership is the start to many great things to come in the future."
