Marketing

Coca-Cola releases limited edition 'League of Legends' drink
Limited edition cans and bottles will debut in c-stores on June 12.
Parkland teams up with Aeroplan for new loyalty partnership
Multi-year agreement to launch this fall.

Marketing
Connecting with customers on the move
How convenience store brand marketers can maintain loyalty and market share in an uncertain market.
Beverages
Pepsi unveils refreshening new look
New logo and visual identity preclude company's 125th anniversary celebrations.
Foodservice
Report calls for restricting marketing to kids in stores and restaurants
Study looked at 'junk food power walls' at checkout aisles and designs that appeal to children.
Marketing
Canadian Tire launches fee based Triangle Rewards subscription program
The subscription will cost $89, but experts say customers may become "tired" of too many loyalty programs.
Marketing
From marketing to design, brands adopt AI tools despite risk
Coca-Cola and Instacart are turning to artificial intelligence, but experts warn of the potential harm they can cause.
Marketing
7-Eleven new ads tap into coffee’s influence on Gen Z culture
Campaign highlights 7-Eleven's OG To-Go offering.
Forecourt
Deep dive: Circle K Fuel Day
Q&A with Mélissa Lessard, head of North American marketing at Couche Tard/Circle K.
Sponsored
Sponsored
McCowan offers shelving accessories that maximize every inch of your display
McCowan’s vast array of shelving accessories allows you to choose the format that best displays your product with maximum impact.
Sponsored
Sponsored
McCowan’s MS-503 Exterior sign significantly increases sales
Curbside signs guarantee passers-by won’t miss your advertising
Marketing
Stores launch Lunar New Year sales during typically slow shopping season
Creating a meaningful offering is key.
Sponsored
Crack into BiGS Sunflower Seeds with Vlad
Big, daring flavours that shoppers can get excited about.
Retailer Spotlight
MacEwen to rebrand c-store business under Quickie banner
A year after the acquisition, new SVP of retail, Ron Hyson, shares details about the company's vision.