Reinforcing its commitment to sustainability, Melitta Canada is announcing several new initiatives through its Choose Better campaign showcasing the global coffee maker’s ongoing global environmental stewardship efforts.
"Sustainability is at the core of Melitta's mission, and we are thrilled to be launching the Choose Better campaign with the announcement of the new Rainforest Alliance, FSC and BPI Certifications," says Lori Brick, marketing manager, Melitta Canada. "We know that Canadian consumers want to make better choices for the planet, and we believe that businesses play a crucial role in ensuring they are able to do so. These certifications mean that coffee drinkers can Choose Better and feel good about their purchasing decisions."
Sourced from Rainforest Alliance Certified farms and produced in accordance with its environmental, social, and economic standards, Melitta's whole bean coffees help support farmers who employ responsible practices such as responsible land management and maintaining a habitat for native wildlife. The newly certified line of 100% Arabica Rainforest Alliance Certified whole bean coffee includes the following varieties: Colombia Altura Blend, French Roast, Espresso Bellacrema, and Hazelnut Crème.
"We are proud to collaborate with companies like Melitta Canada to empower consumers to make better choices in their day-to-day lives. This certification highlights their dedication to upholding quality and ethical standards, positively impacting farmers, communities, and the environment," says the Rainforest Alliance organization.
Several Melitta Cone Filter varieties have also recently obtained third-party certifications. The Melitta White and Natural Brown cone filters are certified by both FSC and BPI and the Bamboo Cone Filters hold a BPI Certification. Melitta's White and Natural brown filter varieties are also manufactured using FSC Certified pulp.