Metro to launch Moi Rewards in Ontario and expand partnership with RBC and Avion Rewards
Metro Inc. will officially launch its proprietary loyalty program, Moi Rewards, in Ontario on Thursday, October 24, with RBC's Avion Rewards as its core loyalty partner.
The Ontario launch is an evolution of the Moi Program and follows the successful 2023 launch of METRO's Moi coalition loyalty program in Quebec. Most recently, the 2024 Leger Wow Survey ranked Moi as the most widely used loyalty program in Quebec, with 79% of Metro customers actively engaging with the program and experiencing its benefits.
"Our goal is to help Canadians save by becoming the most personalized and relevant loyalty program. The Moi Rewards program will be available in eight banners and more than 1,175 stores across Ontario, Quebec and New Brunswick. With base points, bonus points and RBC as a strategic partner, we intend to offer our customers a generous, personalized and compelling program that combines food and pharmacy, deepens our relationship with customers and contributes to their well-being," said Alain Tadros, vice-president and chief marketing officer and digital strategy, Metro.
The program makes rewarding customers easier and more convenient by enabling Moi Rewards members to earn points by shopping at Metro and Food Basics grocery and pharmacy banners as well as nine Jean Coutu locations in Ontario. Customers that have at least 500 points (equivalent to $4) can start redeeming points. This constitutes the lowest threshold to redemption for everyday essentials like groceries. The program also provides customers with the flexibility to redeem in $1 increments rather than predetermined tiers.
It will provide personalized offers, extra points in flyers and in-store, as well as special offers for members and exclusive contests to help accumulate points faster.
READ: RBC and Metro launch new credit card and loyalty program
Adding further value, the Moi Rewards program will link with RBC's Avion Rewards, allowing members to earn even more bonus Moi Rewards points on purchases, which are made with a linked RBC debit or credit card. Bonus points earned by linking are fully redeemable at all Metro Inc. banners participating in the Moi Rewards program in Ontario, Quebec and New Brunswick.
"We're thrilled that our expanded loyalty partnership with Metro and Moi Rewards will bring tangible benefits to consumers across Ontario, especially knowing that they are looking for ways to save money on everyday essentials now more than ever," said Niranjan Vivekanandan, senior vice-president and head, loyalty and merchant solutions, RBC. "RBC and Avion Rewards have a long and successful history of delivering innovative partner experiences across key categories. We're so pleased to combine the breadth and scale of our loyalty program with Moi Rewards to offer our cardholders and members additional value that they can receive every time they shop at a Metro location."
RBC cardholders will earn 1 extra Moi Rewards point for every $2 on eligible spend when they link their eligible RBC card to their Moi Rewards card in addition to the base earn of their Moi Rewards program. Minimum purchase requirements will apply.
