RBC and Metro launch new credit card and loyalty program

The moi RBC Visa will give cardholders points on dining, gas and EV-charging purchases.
Daniel Reale-Chin
Associate Editor, Convenience Store News Canada
Daniel Reale-Chin, a young man with a beard, smiles at the camera
RBC moi credit card

Royal Bank of Canada (RBC) and Canadian grocer, Metro Inc., have partnered on a new loyalty partnership. The two have launched the moi RBC Visa credit card, which gives customers added value at Metro locations.

Cardholders will also earn points on all purchases, including dining, gas and EV charging. 

"RBC has been a leader in the Canadian credit card and loyalty landscape for many decades and we're excited to officially welcome them into the Moi program through this partnership, which will help our customers save more by rewarding them on their everyday purchases," said Alain Tadros, vice-president of marketing at Metro. "We look forward to a long and successful collaboration."

The credit card will give customers:

  • 2X the points on qualifying purchases at Metro, Premiere Moisson and Brunet stores in Quebec and at Jean Coutu stores in Quebec, Ontario and New Brunswick
  • 2X the points per $1 spent on gas, EV charging and dining
  • 1X Moi points per $1 spent at Super C locations and on all other purchases

As well as savings of 3¢/L on gas and 20% more points at Petro-Canada when they link their RBC Visa to their Petro-Points card. 

[Read more: “Canadian Tire to rebrand fuel stations to Petro-Canada”]

"We're proud to partner with Metro to bring the power of Moi to consumers and help them unlock even more value through our extensive network of Avion Rewards merchant partners," said Niranjan Vivekanandan, head of loyalty and merchant solutions at RBC. "This is an important milestone as it brings together two trusted and leading Canadian brands that are focused on rewarding Canadians in ways that are most meaningful to them."

"With RBC and Metro's deeply rooted history in Quebec, we're excited to work together to bring consumers more value and savings in their everyday shopping experience," said Nadine Renaud-Tinker, regional president – Quebec at RBC.

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