The founders did away with a traditional c-store format and designed a store that looks like a bar. “We put a huge U-shaped counter in the middle to help greet and engage with customers when they come through the door.”
Drawing on a background in hospitality, the duo decided to create a customer experience that pairs a curated selection of snacks with craft beers that appeal to a young, local clientele.
With the pandemic reshaping consumer expectations and habits, the founders knew that delivery would be a fundamental part of their success right out of the gate.
The founders opened with a limited selection and expanded their offering over time. Now they’re talking about expansion.