National Convenience Week is just around the corner: Join us!

Event, to boost industry awareness and support Make-A-Wish Canada, kicks off August 29th.
Anne Kothawala
President & CEO, CICC
Anna Kothawala
National Convenience Week
Beau is this year’s Wish Kid Ambassador

Making dreams come true. Making communities stronger. That’s both the goal and the theme of the 2022 edition of National Convenience Week, which runs from August 29th to September 2.

CICC is proud to partner with Make-A-Wish Canada again this year to raise funds that will help grant life-changing wishes to critically ill children.

Since 2017, our members have raised more than $710,000 for this important cause.

The local corner store is essential to both communities and families. Make-a-Wish is essential for providing hope to children, which makes our collaboration so impactful. With a vast footprint across the country, we are uniquely positioned to convene communities to rally support for children and families in-need. Our partnership with Make-a-Wish is a testament to the important role our industry plays in helping families and communities grow stronger, together.

Families like Beau’s, this year’s Wish Kid Ambassador. Beau likes waterslides and swimming and it wasn’t a surprise that his wish was to go to Great Wolf Lodge last year when he was just 4 years old.

Not only was this wish an amazing experience that strengthened their family bond, but it also enabled them to forget about the anniversary of Beau’s diagnosis. Reflecting on his wish experience, Beau’s mom said, “We had an excuse to spend time together and to make new memories–especially being able to take away the day of his diagnosis!”

The pandemic was a difficult time for children waiting on wishes to be granted, and now that the world is opening up again, Make-A-Wish Canada is preparing to address the significant backlog of 4,000 wishes yet to come true.

According to Meaghan Stovel McKnight, CEO, Make-A-Wish Canada, CICC’s commitment to raise funds is more important than ever, because MAW is in critical need of support to help grant all the wishes that organization has waiting.

“We know that with the support of amazing national partners like CICC, we can continue to restore hope to children facing critical illness. We are so grateful for the CICC and their heartfelt commitment and investment to our cause,” she says.

This event is also an opportunity to educate politicians about the day-to-day operations of our retailers, as they get to experience what it’s like to be on the frontline, serving residents of their own communities. They also gain a better understanding of the daily challenges of operating a convenience store, which helps us in our role as the chief advocate for the convenience industry in Canada, as we tell our industry’s story.

And you can help us tell that story. We would be so pleased if you are able to join us in person or online to help us recognize and thank convenience store employees who provide service to communities 365 days a year.

Convenience workers have been there for their communities and this week is about celebrating them. Join us in store or online.

To join in the social media fun leading up to and during National Convenience Week, please follow us at:

Twitter @ConvenienceCan @MakeAWishCA 

Facebook  @ConvenienceCan @Make-A-Wish Canada 

And, don't forget the hashtags: #NationalConvenienceWeek  #SemaineNationaledesDépanneurs 


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