Discover, differentiate, profit—three words that speak volumes about the upcoming Convenience U CARWACS event slated for September 28 to 29, 2021 at the Toronto Congress Centre (650 Dixon Road). The All New Convenience U CARWACS Show is Canada’s largest and best attended c-store, retail fuel and car wash trade event. Over the years it has earned its position because it consistently showcases innovation and creates a perfect setting for the industry to gather and network. The All New 2021 Convenience U CARWACS Show promises to continue this tradition with a hybrid format that is among the first of its kind in Canada.
“These challenging times demanded a solution that allow people to gather as an industry,” says Ed Several, executive vice president-events & conferences, EnsembleIQ (EIQ), the operators of the show. “We have come up with a hybrid model that checks all boxes for attendees and exhibitors. With the new format everyone can gather at the show, either in person or virtually,” he says, adding that EIQ assembled a technology stack that its team then integrated to create a package that brings people together under a digital umbrella that delivers added value to both live and digital attendees.
What hybrid means for attendees and exhibitors is that those who wish to attend in person may do so. Others may visit virtually on a platform that allows them to see booths via live-streamed tours and then interact with vendors thru virtual booths and virtual meeting rooms. “With the virtual aspect of the show we can expect a larger group of attendees that will come from all parts of the country to investigate what’s new in products and trends,” says Several, pointing out that the show will feature a virtual convenience store as well as a virtual car wash where attendees can learn about new products and systems digitally.
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The All New 2021 Convenience U CARWACS Show is the place to learn and discover. The Show offers dedicated education programming and exciting conference content for each sector.
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The All New Convenience U CARWACS Show is also the location for companies and groups to bring in their associates or/and employees for company and group-specific sessions before the Show floor opens.
“For groups the Show offers an opportunity for their unique communities to gather, discuss and learn,” says EnsembleIQ VP, events, Michael Cronin. He comments that organizations, such as associations, petroleum corporations and c-store chains, have brought their members to discover industry best practices and to engage with suppliers. “The Convenience U CARWACS Show is the place where the breadth of knowledge is such that people can get answers to questions right on the spot. It’s also the place for networking and where colleagues and associates can catch up,” he says, adding that while the format has changed, the great reasons to attend have not.