Nortera acquires the Green Giant and Le Sieur brands in Canada from B&G Foods
Nortera, a Canadian provider of frozen and canned vegetable processing and marketing, announced the acquisition of the Green Giant and Le Sieur brands in Canada from U.S.-based B&G Foods.
Nortera has been the exclusive producer of Green Giant and Le Sieur in Canada for 30 years.
The Green Giant brand includes a range of frozen and shelf stable vegetable products supplied in Canada that complement Nortera's existing portfolio of brands, including Arctic Gardens and Del Monte.
"Nortera remains steadfast in delivering high-quality canned and frozen vegetables that Canadians love and trust. With decades of expertise as the trusted manufacturing partner behind the Green Giant and Le Sieur brands in Canada, this acquisition ensures that these iconic brands, long produced in Canada, are now also locally owned", said Hugo Boisvert, chief executive officer of Nortera.
READ: Canadians looking for more global flavours when it comes to food
With Canadian operations spanning eight facilities, more than 2,100 employees, and partnerships with over 400 local producers, the acquisition of Green Giant and Le Sieur is one more example of Nortera's commitment to consumers, retailers and growers, the company added.
"The acquisition marks a strategic milestone, positioning Nortera to innovate and diversify in the increasingly competitive Canadian food marketplace, while continuing to make the benefits of vegetables accessible to as many Canadians as possible," Boisvert said.
The Green Giant and Le Sieur brands will continue to be produced at Nortera's facilities in Tecumseh, Ontario, Lethbridge, Alberta, and Saint-Denis-sur-Richelieu, Quebec, where a $28 million dollar investment to upgrade the Quebec production facility was recently announced.
