Paytronix releases Journey Builder for personalized messaging campaigns
Paytronix announced the launch of Journey Builder, an AI-powered campaign automation tool that enables marketers to create multi-touchpoint guest journeys. Journey Builder is the first release in Paytronix's enhanced Guest Engagement Suite, a unified platform that helps convenience stores build relationships through automation, real-time insights and intelligent personalization.
Journey Builder eliminates these pain points by empowering marketers to set up multi-touchpoint campaigns that adapt to each guest's individual behavior and preferences.
“For nearly 25 years, we've earned the trust of restaurant and convenience store brands by staying focused and innovating along lines that matter most to our customers as they serve their guests," said Nonita Verma, general manager at Paytronix. "Our clients have limited bandwidth for complicated tools or disconnected systems. The Guest Engagement Suite evolution represents our commitment to evolving alongside their needs—giving them integrated solutions that work seamlessly together and deliver real results, so they can focus on what they do best: building lasting relationships with their guests.”
Marketers access Journey Builder via the Paytronix Campaign Center dashboard, which tracks customer journeys and campaign impact in real-time.
"Journey Builder makes it simple for marketers to get the very most out of their messaging campaigns," said Charles Gray, VP of product at Paytronix. "Brands now have total control over their messaging like never before, and we're excited to see the new pathways they create to engage with their customers in meaningful ways."
