Perrier launches new flavours for Canadian c-stores, grocers
With spring here and summer just around the corner, Canadians who enjoy Perrier will be pleased to learn it has launched a Maison Perrier Forever and Maison Perrier Chic for the Canadian convenience and retail market.
The Maison Perrier is now available for purchase at major drugstores, grocery, and convenience retailers across Canada. The Maison Perrier Chic range will launch nationwide at Canadian retailers this summer.
"For over 125 years, PERRIER has embodied a dedication to quality and craftsmanship. This is a significant milestone for PERRIER as we embark on this next chapter in our remarkable brand journey, to bring unique and exceptional experiences to our consumers," says Lisa Beausoleil, president of waters, Nestlé Canada. "Maison Perrier represents Perrier's commitment to delivering modern, elegant, and flavourful beverage options to our valued consumers. Get ready to experience a new level of refreshment and sophistication."
Maison Perrier Forever is a fusion bubbles and natural fruit flavours for a unique, zero sugar taste experience that freshens you up and elevates your moment. The flavours include two new innovations, Lychee, and Pineapple, as well as nine consumer favourites: Lemon, Lime, Orange, Grapefruit, Ginger Lime, Strawberry, Raspberry, Blackberry and Peach.
Maison Perrier Chic is a range of sophisticated mocktails designed to elevate any occasion, providing consumers with a luxurious and refreshing alternative to traditional alcoholic beverages.
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To celebrate the launch of Maison Perrier, Lily Collins has been selected as global brand ambassador and Béatrice Martin, better known by her stage name, Cœur de pirate, as the brand ambassador for Quebec.
As part of this collaboration, both Collins and Martin will star in a new integrated multi-channel campaign. The campaign will span across various media platforms, including television, out-of-home advertising, digital channels and transit ads across Canada. Notably, Martin's involvement will extend exclusively to Quebec, emphasizing the brand's commitment to regional engagement and cultural relevance.
