Second Cup has announced a plan to partner with Petro-Canada and open Second Cup drive-thru locations at gas station outlets.
The company reported they will open at three Ontario Petro-Canada sites this year.
"With an increasing number of Canadians working from home, we know that the daily coffee experience is changing," says Steven Pelton, CEO of Aegis Brands Inc, the new corporate name Second Cup decided on last November.
Behind the initiative is a desire to get ahead of the damage COVID-19 has inflicted on the foodservice sector. Second Cup is working to recover after a $1.93 million loss in Q2 that follows an earlier $783,000 hit to the bottom line. Same-store sales plunged 52.6 per cent and the company shuttered 130 of 244 Second Cup coffee shops in March.
Hopes are by becoming more convenient - with sites at locations Canadians travel to every day - Second Cup can turn the corner on its recent losses.
Expect to see cafes opening at more drive thrus and plans also include opening at other non-traditional locations, such as airports, hospitals and train stations, over the next 18 months.