Pringles Canada continues partnership with Movember
For the second year in a row, Pringles Canada is partnering with Movember—the men's health charity—to help raise awareness and spark meaningful dialogue about men's mental health.
During the month of Movember, Pringles will donate up to $50,000 and is launching a social media campaign to foster meaningful conversations around men's mental health.
Together, Pringles and Movember are "popping open" important discussions through the promotion of the Movember Conversations tool, a free, interactive platform designed to help people level up their skills when it comes to discussing mental health. The online tool uses a module-based guided approach to tough conversations relevant in today's world covering topics such as job loss, social isolation and family pressures. Last year, Pringles and Movember's partnership generated close to 40,000 clicks for Movember Conversations highlighting just how motivated Canadians are to help close ones in need and foster meaningful discussions around mental health.
"Whether it's to support a friend or a partner, we're delighted to be promoting the Movember Conversations tool to give people more approachable ways to navigate what can often be tough discussions around mental health," says Nicole Gawen, Canada marketing and wellbeing lead, Kellanova Canada. "Pringles is built around connecting with others through shared experiences and this comes to life in our continued partnership with Movember underscoring our commitment to supporting mental wellness and health across Canadian communities."
In addition to its donation, Pringles kicked off the month of November by shaving the iconic moustache off its beloved mascot, Mr. P, as seen exclusively through the brand's social media channels.
"We're thrilled to continue our partnership with Pringles® and of course, Mr. P's participation in the long-standing Movember tradition of shaving his moustache," says Todd Minerson, Movember Canada country director. "By promoting Movember Conversations, this partnership helps Movember continue to break down stigmas around mental health and provide people with helpful tools for fostering tough to have, but essential, conversations that make difference in the lives of men across Canada."
