Rabba with Danone and partners make holiday donation to Food Banks Mississauga
Rabba has joined forces this holiday season with its partners to help families in need through a generous donation to Food Banks Mississauga.
Over 2,500 lbs of food, including thousands of items such as plant-based beverages and yogurt, holiday treats, flour, and fresh produce, were delivered to support local families. The donation reflects Rabba’s ongoing commitment to providing nutritious foods through its Rabba Roots Community Giving Program, continuing its holiday tradition of helping those in need.
“With food insecurity on the rise, we hope this donation is helpful and a sign of hope for families who are struggling,” said Rima Rabba, who leads the Rabba Roots Community Program. “We are grateful to our partners who share a commitment to the diverse communities we serve.”
Last year, Food Banks Mississauga served over 56,000 individuals which is 1 in 13 residents in Mississauga. The number of children receiving food support has increased by 42% compared to the year before, with children now making up almost 30% of food bank visitors.
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“With the recent declaration of food insecurity as an emergency by the City of Mississauga, we need the support of our community more than ever this holiday season as we work to provide food support to neighbours in need across the city,” says Daisy Yiu, director of marketing and communications at Food Banks Mississauga. “Thank you to Rabba and its partners for stepping up during this time of crisis.”
Rabba has been a regular contributor to Food Banks Mississauga for more than 15 years. This holiday donation is just one of the many projects supported by the Rabba Roots Community Program. Together with partners and friends, the program supports food banks, homeless shelters, hospitals, and other community organizations. The Rabba Roots Community Program invests in the GTA community that Rabba has served as a family-run grocer since 1967—supporting greater access to food, health, emergency services, and more.
"It is an honour to once again partner with Rabba in this special initiative,” says Wayne Barker, director of sales—impulse at Danone Canada. “Like Rabba, we are committed to the Mississauga community and appreciate the work of Food Banks Mississauga. Our mission at Danone is to bring health through food to as many people as possible, so we believe that every family should be able to have nutritious, wholesome food on the table—specially at this time of year.”
