Rokt partners with Skip to expand retail media program into Canada
Rokt, an e-commerce company using machine learning and AI to make the shopping experience more relevant to each customer, announced that it will partner with Canada’s Skip to launch a retail media offering across multiple points in the Skip app.
Rokt will enable endemic and non-endemic advertisers to offer relevant messages to Skip's more than 50,000 restaurants, retailers, and convenience stores across Canada.
Skip will use Rokt's global advertising network to enhance its customer experience and unlock new revenue. The new partnership will enable advertisers in the Rokt Ads network to offer tailored messages on the order confirmation and order tracking pages of Skip's app, when customers are highly-engaged and most likely to convert.
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"At Skip, we're always looking for ways to enhance the customer experience and drive even more convenience," said Jamie Gowryluk, director, operations and ancillary Revenue at Skip. "Our partnership with Rokt expands our retail media offering, allowing us to seamlessly deliver relevant content to our customers, connecting them with brands they love and adding even more value to their ordering experience."
Rokt's e-commerce network will power more than 4.6 billion transactions in 2024 alone across thousands of leading ecommerce businesses, allowing merchants to leverage their first-party data to create a seamless customer experience with complete control over what is displayed to their customers.
"We're delighted to partner with Skip and provide additional value to their customers in the transaction moment," said Tim Crouch, Vice President of Strategic Partnerships at Rokt. "This partnership significantly extends the reach of Rokt's network of advertisers."
Skip is now available in more than 480 cities and towns across Canada, having already added more than 25 new cities to its network since the start of the year.
