Ruffles Spicy Garlic and Ruffles Double Crunch Korean Sweet Chili

This summer, PepsiCo is launching two new flavours to capitalize on a quirky snacking behaviour that one in four Canadians enjoy: chip licking. With the launch of Ruffles Spicy Garlic and Ruffles Double Crunch Korean Sweet Chili, the brand is inviting Canadians to savour their ridged chips in a whole new way.

The “Ruffles Beyond the Crunch” consumer survey revealed that 88% of Chip Lickers agree that the number one reason for chip licking is to enjoy the bold seasoning. While some might find the snacking style unusual, 61% of Chip Lickers are not embarrassed by the way they enjoy their chips. Available across Canada.