This spring, Coca-Cola will debut its first paper bottle when its plant-based drink, AdeZ, is tested in Europe. The bottle is made of sustainably sourced wood by Danish start-up Paboco (Paper Bottle Company) and features a bio-based lining that acts as a waterproof barrier to prevent the bottle from getting soggy. Brianna Ames, director, public affairs, comms and sustainability at Coca-Cola Canada, says “design is a key pillar within our ‘World Without Waste’ initiative.”
Nestlé is switching Smarties to recyclable paper packaging, “which will be available in Canada beginning late April,” says Catherine O’Brien, SVP, corporate communications for Nestlé Canada.“We are excited to be the first global confectionery brand to shift to paper packaging.” This represents a transition of 90% of the Smarties product skew, and eliminates about 250 million plastic packs sold worldwide.
Canisters are the conventional shape for products like hot chocolate mix, but they aren’t eco-friendly and take up a lot of space on shelf. In the U.S., Conagra has moved from round canisters to a more eco- and space-efficient recyclable plastic cube for its Swiss Miss Hot Cocoa line. The new design reduces the carbon footprint associated with manufacturing and transporting the hot cocoa containers by 15%.