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  • MUSKOKA BREWERY: Scott Davies

    "Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."
    Scott Davies in the Muskoka brewery
  • STEAM WHISTLE/BEAU'S BREWING: Bromlyn Bethune

    "When it comes to beer we're seeing a resurgence in premium beer growth: As consumers drink less, they are willing to trade up to a better beer."
    Bromlyn Bethune in the Steam Whistle Brewery
  • FWM CANADA: Daniel Speck

    "While every store is mandated to carry 40% Ontario VQA wines, the reality is that the sales alone warrant this and more. Load up on best-sellers and enjoy the success."
    Daniel Speck
  • ANDREW PELLER LTD: Katie Lucenti

    "Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."
    KAtie Lucenti
  • MOOSEHEAD BREWERIES: Trevor Grant

    “Success this summer starts with the right inventory, and making sure it’s cold and ready to go: This is especially important leading into high-traffic weekends and holiday periods when demand surges."
    Trevor Grant in a blue suit
  • MOLSON COORS CANADA: Patrick D’Anjou

    "We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."
    PAtrick Danjou Molson
  • REID'S DISTILLERY: Graham Reid

    "RTDs are not just seasonal. A good-quality RTD can be a staple in a product portfolio, just like a good lager is for a brewery."
    Graham Reid holding a G&T
  • PROFILE WINE GROUP: Anthony Romantini

    "Smaller formats, particularly 375 mL bottles, are seeing increased popularity as they offer an affordable way to enjoy quality wine without the commitment of a full bottle."
    Anthony Romantini
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