Tim Hortons to kick off Smile Cookie campaign May 1
Proceeds from each cookie are donated to support more than 600 local charities and community groups picked by Tim Hortons restaurant owners.
Canadian Grocer Staff
For the first time, Tim Hortons' Smile Cookie charitable campaign will kick off in the spring, running in Tims restaurants across Canada and the U.S. from May 1 to 7.
Proceeds from each cookie are donated to support more than 600 local charities and community groups picked by Tim Hortonsrestaurant owners.
Guests can support the campaign by purchasing a Smile Cookie for $1.50 plus tax, or by purchasing a Smile Cookie personality pin – Zany, Sweetie, Chippy or Grumpy – at participating restaurants for $2 plus tax.
Returning this year to help support the annual campaign are Olympians and World Champions Penny Oleksiak and Marie-Philip Poulin.
The first Smile Cookie campaign launched in 1996, originally raising funds for Hamilton Children's Hospital. Since then, the company has raised more than $92 million across North America for charities and organizations selected every year by Tim Hortons restaurant owners.
Recipients include local hospitals, community care organizations, food banks and schools. Last year's campaign raised a record-breaking $15 million.
Taking the top spot selling the most Smile Cookies across Canada in 2022 was the DiTommaso Family in Dunnville, Ont.
Ryan DiTommaso and his team sold 56,360 Smile Cookies within their community, with funds raised directly supporting the Dunnville Healthcare and Hospital Foundation.