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2022 Star Women in Convenience winner: Karen Martell

Store-level Star
Karen Martell SWIC2022

Operations coordinator, Eastern Canada



How did you get into this industry?

I started 22 years ago while studying for my accounting degree. A friend of mine was looking for an employee. I worked evenings and weekends as a CSR, then moved up in the company. 

By the time I received my diploma, I decided to keep working in retail because I loved what I was doing.                 

Favourite thing about your job?

Our #OneTeam and #PlayToWin values are at the forefront of each day. I’m extremely proud of my team of managers and their respective teams. 

Biggest challenge?

Becoming a market manager at the beginning of the pandemic, and then opening three new stores in one year, including our Couche-Tard Connected store in Montreal. 

Best advice received? 

Be yourself and be true to yourself. 

Career highlight?

Winning Manager of the Year nine times and in 2021, winning the Entrepreneurial Spirit Award as a market manager. 

What are you most proud of during the last year? 

I have the privilege of having in my territory in Montreal – the Couche-Tard Connected store. Our innovation strategy involves the deployment of an entire frictionless experience to facilitate the lives of our clients and colleagues in the store.  

What excites you most about the future of this channel? 

My goal is to continue to grow on a personal level and also professionally. I have great mentors by my side. 

How do you define yourself as a leader?

I use honest communication based on trust and mutual respect. Being attentive and empathetic contributes to positive results within my team, along with the ability to motivate, inspire and guide us towards success. I’m very passionate; I love to learn and share my knowledge. It helps me exceed the limits of my comfort zone.

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Click here for the full list of 2022 Star Women in Convenience winners.

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