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2023 Future Leaders in Convenience: FARHAN ALARAKHIA

Alimentation Couche-Tard | Circle K: Fuel director
Farhan Alarakhia head shot

Responsible for fuel, car wash and e-mobility portfolios across more than 370 sites, Farhan Alarakhia creates and executes initiatives to drive fuel and car wash share and profitability growth.

“I enjoy how dynamic the industry is and how it’s constantly evolving with new and innovative offers for customers,” says Alarakhia. “I’m proud of building and developing a great team that has elevated our performance over the past two years in a challenging business environment, and of the contributions our industry makes to the local communities and the economy.”

With more than 11 years in the industry, Alarakhia demonstrates exceptional leadership, says Steve Pitts, vice-president of operations, central Canada for Circle K.

“Farhan embraces innovation as our business continues its focus on mobility across our global network and has grown in understanding operational experience and, more importantly, executing it,” says Pitts. “He embodies our next generation of success, and his leadership shines through his engagement and employee development.”

Some of Alarakhia’s accomplishments include supporting the e-mobility journey with first installation of the Circle K Branded Charger in Ontario, working with Tesla on the first installation of a Tesla charger on a Circle K forecourt within Canada and leading the first Fuel Day in Ontario. In addition, he is credited with helping improve fuel gross profit by double digits in FY2023; building forecourt culture amongst operations team to ensure flawless execution of forecourt standards; working on a project to upgrade dispensers, which allowed for contactless payment at site level; and growing the car wash club subscription program by 100% over the last year.

Click here for a full list of the Future Leaders in Convenience + Car Wash winners

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