2024 Star Women in Convenience winner: Amber Dineen

Area leader, Northern B.C.

7-Eleven Canada

How did you get into this business? 

In 2004, I was employed by a privately-owned regional convenience retailer, Mr. G’s Stores Ltd. and soon fell in love with the fast-paced industry.

What are you most proud of from the last 12-18 months?

Being area leader for stores and subject matter expert for fresh food. I developed strategies and built teams while increasing sales and profits and improving infrastructure.

What do you like most about your job?

I love helping people and businesses succeed. Working at 7-Eleven, I interact with an amazing network of individuals. Coaching them toward common successes, improving the business through team efforts and believing I helped empower others to succeed along their journey is very rewarding.

What's the best advice you ever received? 

You’re only as good as the team you surround yourself with.

Career highlight/biggest achievement?

Accepting a role on Network of Executive Women at 7-Eleven Inc. and being nominated for a Star Women in Convenience Award.

What excites you most about the future of this channel? 

Retail convenience is constantly evolving. Rushing in for tobacco, gas and high-sugar foods were once the ‘convenience’; now, we’re in the evolution of health, fresh food options, electric energy, and home delivery as ‘convenience’.

What will shape the business in the next 5 years?

The digital side of the business is rapidly changing the way we do business. Our guest is no longer just in our stores, but also at home, ordering online.

Anything else you’d like to add?

I’d like to thank my wonderful family for supporting me on this adventure, Don De Fondaumiere, my current market manager, for allowing me the freedom to grow and challenging me when needed, Alison Daem and Lorraine Buchan for guiding me with passion and patience, and to all the women leaning into their careers making a path for more to follow.