2025 Future Leaders in Convenience + Car Wash Awards winner: CLIFFORD FONG

Fong believes in the power of cultivating strong relationships to pave the way to success.

“Whether with vendors, coworkers, or mentors, these connections have shaped who I am and contributed significantly to my professional journey,” he says.

“I value the constant opportunity for change and growth. Success in this industry requires humility and a willingness to learn from those around you. I take great pride in using the knowledge I gain to empower others, helping them grow.”

Fong credits the inspiring leaders who mentored him with helping him achieve his goals.     

“These experiences have been invaluable in shaping the kind of leader I aspire to be,” he says.

“I believe that aligning with values like sustainability, community building, and diversity is crucial. They reflect the kind of workplace I want to be part of and guide me in fostering an environment where everyone can thrive.”

Fong overcame his biggest challenge—finding his voice within the workplace—by forging ahead.      

“I navigated this by gaining experience and embracing leadership opportunities,” he notes.

“By focusing on data-driven decisions, I ensured my ideas and contributions were centred around being customer-obsessed, which helped me build confidence and assert my perspective effectively.”  

Cliff’s vision and innovative approach to assortment have been key to driving new and repeat trips, notes senior category manager Mark Colligan.

“He sought out partners across the world, bringing in unique items to grow our Taste of the World section to differentiate the shopping experience at 7-Eleven,” he says.

“MrBeast Feastables launched at 7-Eleven in December with a $500 daily giveaway through 7Rewards, which the organization matched for food banks across Canada.”