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2025 Future Leaders in Convenience + Car Wash Awards winner: TANIA DE TORRES

Manager, ice cream route to market: NESTLÉ CANADA
Tania De Torres_FLICC

De Torres manages sales of Nestlé Canada's ice cream products through a network of 3P distributors nationally and handles logistics for Ontario and Quebec DSD to all convenience locations. Taking the lead on an internal cross-functional project that facilitated the successful launch of a new category at one of the top discount banners was a career highlight.

“We developed innovative processes and tools for this customer, and seized a significant opportunity in the convenience channel, opening new avenues for our business. I cannot wait to see the growth it brings us in 2025,” she says.
“I value the complexity and ever-changing landscape of the convenience channel and its resilience, and the opportunity to engage with so many different customers and the passion they exhibit for their businesses.”

De Torres is committed to delivering results, notes vice-president of customer development Darcy Bristol.

“Tania is passionate about seeing the future and seizing opportunities, challenging the status quo, and making a difference in big and small ways. She excels in a dynamic market, demonstrating resilience, adaptability, and strategic thinking.”

De Torres actively participates in Nestlé’s Gender Employee Resource Group to encourage open dialogue and drive action towards addressing gender biases and barriers.

“These values are at the forefront of how I conduct myself with everyone I connect with. Ultimately, my success relies on the support and collaboration of those around me, and I highly appreciate their diverse perspectives and expertise. In a world where AI is increasingly prominent, fostering human connections becomes crucial in building strong and strategic relationships. This requires a fresh approach to community and DEI corporate governance.”

De Torres is a shining example of a leader who recognizes the value of creating a culture of growth, striving for excellence in everything she does, adds Bristol.

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