2025 Future Leaders in Convenience + Car Wash Awards winner: VINCENT POIRIER

Since joining JTI, the company's market share in Quebec has grown each year, which Poirier takes great pride in.

“The ‘one team’ concept is definitely our greatest strength, and I believe that creating a positive working environment, focusing on the best service and maintaining a win-win business approach is the key to our success,” he says.

“What makes me most proud is the warm welcome we receive from our retailers when we enter their stores. The appreciation our partners have for us is the most rewarding thing about the work we do.” 

Poirier says diverse teams bring varied perspectives that stimulate creativity. 

“It's by debating different points of view that we come to the best decisions. As a manager, I try to be very sensitive to this cause, and I'm glad our company offers training and support to educate ourselves.” 

Jean-Francois Charron, Quebec regional sales manager, operations, describes Poirier as committed, passionate and human-centred.

“Vincent takes care of his team and makes sure he's a good leader for them. Always on the edge, he knows how to recognize opportunities and, above all, engage his team towards a common goal,” says Charron. 

“The market in which we evolve is not an easy one, with numerous changes in the law. Vincent turns these obstacles into opportunities to increase our market share.”