2025 Star Women in Convenience winner: Katarina Popovic

Katarina Popovic          

Senior Marketing Advisor - Car Wash              

Petro-Canada, a Suncor business   

How did you get into this business? 

I have been a member of the Suncor team for most of my career. After graduating from Brock University with a BBA in Finance, I had a brief entrepreneurship period to kick off my career. I joined Suncor Energy in 2012 as a business analyst in refining and logistics, where I progressed through various roles, moving on to finance and planning, and most recently convenience retailing as a category manager. With guidance and encouragement from great leaders and peers along the way, I was able to diversify my skillset, gain confidence, and expand my horizons. 

What are you most proud of during the last 12-18 months?

I am extremely proud of all my teammates and our ability to shift, refocus and move forward in a continuously changing environment.

What do you like most about your job?

Every day brings new and unique challenges and opportunities to make an impactful change.

What's the best advice you ever received? 

Encouragement to be myself, even if that means a little bit of “spice”.

What's your career highlight/biggest achievement?

The credibility I have earned amongst my peers, leaders and partners in the industry. Credibility takes a great deal of hard work, dedication, focus, and caring about the work that you do, with consistency.

What trend or innovation will shape the business in the next three years?

I believe this industry is heading towards increased use of AI to shape interactions with customers and optimize product assortment to better meet consumer needs.