2026 Future Leader in Convenience + Car Wash winner: TRAVIS MCCALLUM

Travis McCallum leads the company’s largest business sales strategy, manages key client relationships and drives performance across a high-performing sales team, delivering revenue growth, optimizing customer engagement and ensuring alignment between commercial goals and field execution.

He has been instrumental in transforming the organization’s sales approach in the convenience-gas channel, leading a strategic pivot that resulted in a 20% increase in revenue.

McCallum says leading the talented, diverse sales team in Ontario has been the highlight of his career.

“Empowering, supporting and unleashing the potential of our people is what makes this role so rewarding,” he says.

“The biggest challenge most young leaders face is wanting to shape and own all aspects of the business, which can inhibit team development and doesn’t deliver growth. I’ve made it a priority to empower and trust my team by creating an environment where people feel ownership over their work and confident in their ability to make decisions.”

McCallum says he’s proud to work with a company that prioritizes environmental and community values.

“When a company is committed to responsible practices and creating inclusive spaces, it not only strengthens the work itself but also inspires people to bring their best. BAT has created a strong, value-driven culture that has motivated and empowered me to create a positive, community-centric culture for my team, and I’m proud of the work and community we have built.”