2026 Impact Awards Winner: British Columbia Lottery Corporation (BCLC)

The British Columbia Lottery Corporation’s (BCLC) guiding purpose, "To generate win-wins for the greater good," serves as a strategic commitment to ensure provincial gaming revenue directly fuels British Columbia's social and economic progress. In early 2025, BCLC accelerated this mandate across its network of over 3000+ retail partners, transforming high-traffic lottery locations into community-focused hubs.

Central to this strategy is leveraging BCLC’s extensive commercial footprint to drive relevancy by partnering with local businesses. By forging deliberate co-marketing partnerships with small B.C.-owned businesses, such as Nimmo Bay, Wellness Travel BC and Vancity Original amongst others, BCLC grants these homegrown brands access to broad-scale marketing exposure. 

This integration elevates routine lottery transactions into meaningful customer touchpoints, connecting players directly with local brands while driving commercial value.

This partnership-led model strengthens brand relevancy while proving that social purpose and commercial growth are mutually reinforcing. 

British Columbians increasingly value transparency, and BCLC reinforces this trust by educating both players and retailers with valuable information: For instance, 84 cents of every dollar generated by BCLC goes directly back to the province.

By building resilient local business ecosystems, BCLC enhances network value for retail partners and solidifies its standing as a progressive corporate citizen driving sustainable economic impact across British Columbia.