2026 Outstanding Independents Awards Winner: MTM Retail Gas Limited | Masstown Petro-Canada

Owner: Laurie Jennings

Masstown Petro-Canada has become a key destination for travellers and residents alike, reflecting more than 50 years of growth within the well-known Masstown Market family of businesses. 

Located at Exit 12 on Highway 104, the site has evolved into a true one-stop destination in rural Nova Scotia. Responding to customer demand, ownership added the Petro-Canada fuel station 12 years ago, completing what visitors had long requested—a place where they could refuel both their vehicles and themselves in one convenient stop. 

Since then, the location has continued to expand with the addition of a butcher shop, creamery, pharmacy and medical clinic, creating a unique retail and service hub that supports both the local community and the travelling public. 

Customers are particularly drawn to the store’s distinctive food offerings, including made-on-site beef jerky, pepperoni and cheese, along with locally produced milk, fruit juices and specialty cheesecakes prepared on-site. These regional products have become popular travel treats for visitors passing through the area. 

Innovation and reliability also set the operation apart. The site features upgraded fuel pumps, expanded pump spacing for easier access and large-scale solar panels to improve energy efficiency. A powerful standby generator allows the station to remain operational during major storms and power outages, ensuring fuel, food and coffee remain available when communities need them most. 

Through ongoing investment, local employment and strong community support, Masstown Market Petro-Canada continues to strengthen its reputation as a vital service hub for the region.