2026 Star Women in Convenience winner: Carole Bonenfant
Carole Bonenfant
Sales supervisor
Le Groupe Martel
How did you get into this business?
I’ve always worked in the food industry, as a rep and in customer service; food is a passion for me.
What do you like most about your job?
I love the challenges, working as a team and meeting new people every day.
What’s the best career advice you’ve received?
In sales, it’s important to really know and like your products if you want to appear convincing when dealing with your clients.
Career highlight?
Performing successfully at work while creating a strong work-family balance.
What are you most proud of?
Acquiring our new banner, which I had worked on for two years.
What excites you most about the future of this channel?
Emerging technologies, new products and partners—all leading to new challenges.
Nomination highlights
Carole Bonenfant exemplifies dedication, leadership and excellence through her consistent work ethic, commitment to quality and ability to elevate every project and partnership she touches. At Le Groupe Martel, she plays a leading role in business development, client relationship management and sales growth by consistently exceeding expectations while delivering exceptional customer service. She successfully secured and developed major accounts including Filgo, La boîte à grains and Rachelle-Béry, helping expand the company’s reach and strengthen its market presence. She has also led and mentored sales teams with a hands-on, motivational approach that drives strong performance and collaboration. Beyond account development, she has significantly increased brand visibility through partnerships with major events including the Carnaval de Québec, Expo Manger Santé and university football games. Through her persistence, integrity and ability to connect with both clients and colleagues, Bonenfant continues to strengthen partnerships, expand access to quality food solutions and make a lasting impact on the Canadian convenience industry.
Click here for a full list of the 2026 Star Women in Convenience winners
Be there when the industry comes together in-person to celebrate at the Star Women in Convenience Awards Event.