New coalition rallying to get beer and wine in Ontario c-stores
The social media campaign targets the Ontario government as in the lead up to a new budget.
The convenience industry is forming the Convenience and Choice coalition to pressure Ontario's Conservative government to reconfirm its commitment to allow convenience stores across the province to sell wine and beer.
The Convenience Industry Council of Canada, Ontario Korean Businessmen's Association, Ontario Convenience Stores Association and Free My Booze are teaming up in a targeted initiative calling on Queen's Park to fulfill its promises as the government prepares to table a new budget.
“We are committed to meeting the needs of our Ontario customers and we look forward to the opportunity to grow jobs and contribute to the Ontario economy,” the company said in a statement.
Now, the coalition is putting pressure on the Conservatives to ramp up efforts to allow responsible beverage alcohol sales in Ontario convenience stores. The move, according to the coalition, gives Ontarians more choice, while supporting local businesses that have been hard hit by COVID-19.
"This issue is very closely connected to economic recovery and innovation," says CICC president and CEO Anne Kothawala.
The social media campaign is directed at members of Queen's Park, not the general public. The coalition points out that convenience stores are in every community across Ontario, providing local jobs, supporting local economies and local products. The group also argues that c-stores have a solid track record selling age-restricted products, including lottery and tobacco.