7-Eleven Canada and Too Good To Go expand partnership

The c-gas operator and marketplace will work to eliminate food waste.
Daniel Reale-Chin
Associate Editor, Convenience Store News Canada
Daniel Reale-Chin, a young man with a beard, smiles at the camera
Tilburg, Netherlands - 05.18.221: Box of almost expired food - vegetables and fruits saved from waste with Too Good To Go app. Zero waste grocery shopping via app fighting with throwing out food.
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7-Eleven Canada is teaming up with Too Good To Go, an online marketplace for selling surplus food to help eliminate food waste. 

The two companies are teaming up across four provinces – B.C., Manitoba, Alberta and Ontario – at over 350 7-Eleven locations. 

"Our partnership with 7-Eleven Canada will give thousands of Canadians access to an easy-to-use method that allows them to save food and money," said Sam Kashani, country director for Too Good To. "Everyone can play a part, while also eating great food; as 7-Eleven Canada has proven, being sustainable doesn't have to come at a sacrifice."

Customers will be able to purchase 7-Eleven surprise bags via the Too Good To Go app for one-third of the retail price. The bags will be filled with items that are good to eat but did not sell during business hours. 7-Eleven will offer prepared foods, grocery items and baked goods. Each bag could contain items like sandwiches, croissants, baked goods, milk and other items. 

"It is our collective responsibility to ensure that food doesn't end up in our landfills. By working together with Too Good To Go, we not only reduce food waste but also provide our customers with a more affordable and sustainable option while doing our part for the environment," said Marc Goodman, vice-president and general manager at 7-Eleven Canada. "It's a win-win for everyone involved, and we are proud to be a part of this movement towards a more sustainable future."

Too Good To Go first launched in Canada in 2021, and stepped into Calgary last year.

This announcement is the next phase of the company’s partnership with 7-Eleven, which began with a 37-store pilot which lasted for three months. According to Too Good To Go, the pilot saved more than 8,000 food bags from waste, and amounted to more than 20,000 kilograms of carbon dioxide diverted from landfills. 

7-Eleven has been making very strides in its sustainability efforts both on its forecourt and in its foodservice offering. Last year the company debuted EcoTank’s sustainable windshield washer refill system at one of its Ontario locations, followed by a plant-based breakfast sandwich which it began offering earlier this year and announced ambitious plans to make its EV-charging network the largest in North America

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