Promotional events align the c-store brand with the gaming community.
7-Eleven Canada is teaming up with TGS Esports Inc. to connect with Canadian gamers through a series of spring events.
Following the partnerships' launch of the 2021 tournament series that featured game titles such as Valorant, APEX Legends, and Guilty Gear Strive, 7-Eleven and TGS are hosting four events for Canadian gamers showcasing Rocket League.
On March 20, eight of the top Canadian collegiate teams went head-to-head in The Collegiate Rocket League Championships. St. Clair College defeated the University of Alberta in the Grand Finals, taking home the bulk of the $4,500 prize pool and became the Champions of the North.
The weekend of March 25-27, 7-Eleven took over TGS' home venue, The Gaming Stadium, to create the 7-Eleven Gamers Lounge. This free in-person event, attended by more than 500 gaming fans, was highlighted by a Rocket League watch party, free-play tournaments, arcade games, gaming activations and prizes throughout the weekend. In addition, the event featured 7-Eleven food.
"We're incredibly excited to partner with TGS Esports to host the ultimate weekend of gaming and snacking at the 7-Eleven Gamers Lounge," says Norman Hower, VP & GM of 7-Eleven Canada. "Knowing how important it is for the gaming community to keep fuelled and have the perfect setup for gaming sessions and watch parties, this was a natural partnership."
In April, 7-Eleven Canada and TGS is hosting two additional Rocket League events. On April 9, eight Canadian influencers competed in the Rocket League Charity Challenge. Each influencer played for a charity of their choice with $8,000 to be donated.
On April 30th gamers from across North America will compete in a massive free-to-play Rocket League Open Tournament with am $8,000 prize pool up for grabs. The tournament will be hosted on Pepper, TGS' proprietary tournament platform. Both April events will be broadcast live on Twitch and YouTube.
"Our gaming community absolutely loves this partnership. 7-Eleven understands gamers and has done a great job adding value to the gaming experience," says Gopal Patel, COO of TGS Esports. "Through these fun activations 7-Eleven will connect with gamers during moments that matter the most – when they are playing games and when they are livestreaming gaming content."