Absolut expands its ready-to-drink lineup with Ocean Spray
Absolut Vodka is collaborating with Ocean Spray to bring a new ready-to-drink (RTD) offering to its RTD lineup—Absolut Ocean Spray Vodka Cranberry RTD.
This collaboration is the first time Ocean Spray has brought its real juice credentials to the Spirits category in Canada, with the brands coming together to create a collection of RTD cocktails combining premium Absolut Swedish Vodka with real cranberry juice from Ocean Spray.
"In a category as dynamic as RTDs we seek to consistently bring new innovation to our consumers, we know Vodka Cranberry is a top preferred cocktail which is why we are so excited about this partnership between Absolut Vodka & Ocean Spray. Our lineup of vodka cranberry cocktails are all made with premium Absolut Vodka and real cranberry juice from Ocean Spray and we can't wait for Canadians to try them," said Alanna Howe, senior portfolio manager, RTDs at Corby Spirit and Wine.
The cocktails are available in a variety pack of four flavours. Each variety pack includes two cans of each Vodka Cran-Grape, Vodka Cranberry, Vodka Cran-Pineapple, Vodka Cran-Raspberry.
"We're thrilled to collaborate with Absolut to bring this iconic cocktail by two iconic brands to Canadians in a convenient format," said Ravish Kohly, managing director, Ocean Spray International Services. "We've seen tremendous success in the U.S. and look forward to offering Canadians the same great choices made with real cranberry juice. This is a dynamic partnership that makes perfect sense."
The Absolut Ocean Spray products will be launching first in Ontario, followed by Alberta and then will expand reaching consumers across the rest of Canada in Spring 2025.
