Marketing Tactics

Despite declines in the gum category the past three years, convenience-gas retailers can still find ways to rejuvenate their gum sales by bringing this impulse category to the front of their stores and, as a result, the forefront of their customers’ minds...

Michele Gerard’s popular Atlantic News location in downtown Halifax, NS is known for its wide availability of magazines and newspapers from around the world, but while Gerard deals mainly in the printed word, she also places an emphasis on her convenience sales with the use of eye-catching point-of-sale materials...

The CCA hosted its Annual General Meeting this past April, where there was a lively debate about the number of board members, but also about the number of suppliers versus the number of operators on the board...

The big issue the Atlantic Convenience Stores Association (ACSA) is very concerned about is the tobacco tax increase in the Atlantic provinces. All four provincial governments announced in their budgets that they are increasing tobacco taxes...

For the fourth consecutive year, Excel WHITE has teamed up with the Canadian Breast Cancer Foundation to run its well-known consumer campaign, Chew Because You Care. C-store retailers can get involved with this important partnership by making room for the promotional prepack in store...

Whenever The Convenience U CARWACS Show sets up shop, you can expect to find Jeannette Mandrusiak in the front row of the educational sessions, and engaging with suppliers on the trade show floor.

Consumer promotions are an ideal way to build in-store excitement and help drive sales, but when a Hershey promotion is tied to one of the summer’s biggest movies – MAN OF STEEL – it’s a recipe for success...

What do you get when you combine the enthusiasm of a young entrepreneur, the food savvy of an established local chef, and a unique concept never tried before in Canada?