Loyalty Marketing

In every issue of YCM/Octane we share stories from convenience, gas and wash retailers who are using social media to build a community of loyal customers. Pictured above is Scott Knack, owner of Alcona Esso in Innisfil, Ont. Over the last couple of years, Scott and his team have built up a Facebook following of more than 1,400 people. Check out their social media story "Making Friends" in the January issue of YCM/Octane. It's full of innovative ideas and tips to help you learn from their success.

Do you want to sell beer and wine in your c-store?

March 1, 2013, Aurora, Ontario -   Pioneer Energy LP, based in Burlington, Ontario, has renewed one of the most successful petroleum loyalty card programs in Canada - Pioneer Bonus Bucks - continuing their profitable relationship with LoyalMark Division of KESM Transaction Solutions Inc.

Consumer promotions from major suppliers give retailers the opportunity to focus on their customers, providing them with the exciting in-store environment they can’t wait to shop...

In the small community of Sioux Narrows, Ont., word travels fast. That’s why Anthony Gill, owner of Gill’s Trading Post, uses point-of-sale materials to ensure his customers notice new products and promotional deals available in his store...

The Toronto Convenience U CARWACS Show turns 10 this year, and the industry can’t wait to get together and celebrate at Toronto’s International Centre March 5 and 6...

From the fight for beer and wine sales in c-stores and the looming threat of a plastic bag ban in Toronto, to the increasing concern over contraband tobacco and tragic incidents of fuel theft, 2012 was a tough year for Ontario c-store owners.

Already a success in the United States, Esso brought the On the Run brand up north to Canada in 2001, where it has expanded its corporate and franchise store count to more than 450 locations across the country...