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Marketing Tactics

  • ACSA update

    The big issue the Atlantic Convenience Stores Association (ACSA) is very concerned about is the tobacco tax increase in the Atlantic provinces. All four provincial governments announced in their budgets that they are increasing tobacco taxes...

  • Show you care with Excel WHITE

    For the fourth consecutive year, Excel WHITE has teamed up with the Canadian Breast Cancer Foundation to run its well-known consumer campaign, Chew Because You Care. C-store retailers can get involved with this important partnership by making room for the promotional prepack in store...
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  • Join Jeannette Mandrusiak at The Convenience U CARWACS Show in Calgary!

    Whenever The Convenience U CARWACS Show sets up shop, you can expect to find Jeannette Mandrusiak in the front row of the educational sessions, and engaging with suppliers on the trade show floor.
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  • Hershey Canada and MAN OF STEEL a winning combination

    Consumer promotions are an ideal way to build in-store excitement and help drive sales, but when a Hershey promotion is tied to one of the summer’s biggest movies – MAN OF STEEL – it’s a recipe for success...
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  • Barbecue barons video

    What do you get when you combine the enthusiasm of a young entrepreneur, the food savvy of an established local chef, and a unique concept never tried before in Canada?

  • Four ways to build sales with pre-packs

    When Steve Friesen is waiting in line at a store, he finds himself looking for last-minute deals to add to his basket. That’s why, as the owner of Thornview Grocery in Morden, MB, he uses promotional displays near the cash to incent his customers to pick up an extra item or two.

  • OCSA Update

    It’s been a busy spring for the Ontario Convenience Stores Association, as it works on files ranging from Free Our Beer and contraband tobacco to the Ontario budget and the plastic bag ban in Toronto...
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  • NACDA celebrates product innovation

    As a convenience store retailer, it’s important to understand the value of product innovation. Not only does innovation build excitement and drive traffic into your c-store, it also keeps the entire industry relevant ...
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