Marketing Tactics

Hugh Large is known as the convenience guru, and he knows a thing or two about in-store layouts and merchandising. We caught up with him at The Convenience U CARWACS Show in Calgary and got him to share his top five tips for building a successful in-store environment. Take two minutes out of your day to watch this video.

The weather is warming up outside, which means customers will begin looking to the c-store cold vault for thirst-quenching beverage options. Ensure your cooler is ready with a fresh planogram that focuses on bestsellers...

Already a success in the United States, Esso brought the On the Run brand up north to Canada in 2001, where it has expanded its corporate and franchise store count to more than 450 locations across the country...

Mac’s West uses merchandising strategy to stand out

Industry leaders launch a province-wide ad campaign to help raise awareness about the dangers and the consequences of fuel theft.

Maximizing the sale of chocolate singles is a smart move for convenience store retailers. While chocolate singles represent 35% of the total everyday chocolate sales...

POS materials give Nova Scotia retailer a (free!) advantage. As the owner of Weymouth Mercantile, an independent convenience/general store in Weymouth, Nova Scotia, Larry Veinot has learned how to compete, regardless of his size and status.

To win with candy, ensure you know which SKUs and formats new and loyal customers alike expect to find on your shelves.