Marketing Tactics

Want to run a more successful foodservice program?

At Leo’s Convenience in Grand Falls, NB, the Mars Play Your Part promotion just came to an end. Tania Bellefleur, the store’s manager, says she created in-store excitement around the promotion by engaging in conversation with customers, and ensuring the prepack was prominent and visible in store...

Nuform Building Technologies Inc. is a manufacturer of innovative stay-in-place PVC wall system for the Carwash industry.

Devanshu Narang had been in Canada barely three months when he opened his Brucedale Esso convenience and gas location in 2009.

Montréal is known for its large concentration of dépanneurs, but that hasn’t stopped André Forget from carving out a niche in the eastern side of the city. He says the location of his three Dépanneur Forget sites, in the neighbourhood he knows and loves, gives him a definite edge.

The OH HENRY! brand is the number-one selling hunger bar in Canada, and a new advertising campaign set to launch in Q3, 2013 will support this association and help bring awareness to the promotion...

For Fred Bexte, food is his world. In the kitchen, this trained chef experiments with sushi, pad Thai, and butternut squash ravioli. But his operation isn’t a fine-dining restaurant – it’s a convenience store with a very impressive foodservice program.

In the c-gas world, it pays to be different. So when Scott Fraser took over the family business at Milne Court Petro-Canada in New Minas, NS in 2001, he decided to shake things up.