Marketing Tactics

Whenever The Convenience U CARWACS Show sets up shop, you can expect to find Jeannette Mandrusiak in the front row of the educational sessions, and engaging with suppliers on the trade show floor.

Consumer promotions are an ideal way to build in-store excitement and help drive sales, but when a Hershey promotion is tied to one of the summer’s biggest movies – MAN OF STEEL – it’s a recipe for success...

What do you get when you combine the enthusiasm of a young entrepreneur, the food savvy of an established local chef, and a unique concept never tried before in Canada?

When Steve Friesen is waiting in line at a store, he finds himself looking for last-minute deals to add to his basket. That’s why, as the owner of Thornview Grocery in Morden, MB, he uses promotional displays near the cash to incent his customers to pick up an extra item or two.

It’s been a busy spring for the Ontario Convenience Stores Association, as it works on files ranging from Free Our Beer and contraband tobacco to the Ontario budget and the plastic bag ban in Toronto...

As a convenience store retailer, it’s important to understand the value of product innovation. Not only does innovation build excitement and drive traffic into your c-store, it also keeps the entire industry relevant ...

Your employees interact with customers every single day, and if they're not providing excellent service, your shoppers won’t return

At the junction of Highway 83 and Provincial Road 257 in Virden, Man. is a c-store, car wash and petroleum site called White Owl Convenience. Wayne Rudneski, who owns three White Owl locations with his brother, has been in the c-retail business since the 1970s. This retailer is known to spend 15 hours in his store every day – dedication which he believes gives him an advantage over his competitors...