Marketing Tactics

Maximizing the sale of chocolate singles is a smart move for convenience store retailers. While chocolate singles represent 35% of the total everyday chocolate sales...

Mac’s West uses merchandising strategy to stand out

POS materials give Nova Scotia retailer a (free!) advantage. As the owner of Weymouth Mercantile, an independent convenience/general store in Weymouth, Nova Scotia, Larry Veinot has learned how to compete, regardless of his size and status.

To win with candy, ensure you know which SKUs and formats new and loyal customers alike expect to find on your shelves.

There's a lot more to a well-run promotion than just getting the right product on the shelf. Take two minutes out of your day and watch our CCentral video, "Five ways to run a successful promotion...

We’re into a new year and the winter has definitely arrived for Canadians. As a c-store owner, you may notice more and more of your customers coming into your store looking for cough drops...

In Ontario, the 2012 provincial budget outlined a number of commitments intended to reduce contraband tobacco sales, including the implementation of additional regulations and enforcement...

Product innovation is the lifeblood of the c-store industry. New, innovative products drive traffic and entice customers to add something different to their purchase basket...