Marketing Tactics

To call the Alcona Esso in Innisfil, Ont. just a gas station or convenience store would be inaccurate. But you also can’t refer to it simply as a lube shop, car wash or drive-thru coffee and doughnut shop, either. Alcona Esso features all of these services, but it’s much more.

In every issue of YCM/Octane we share stories from convenience, gas and wash retailers who are using social media to build a community of loyal customers. Pictured above is Scott Knack, owner of Alcona Esso in Innisfil, Ont. Over the last couple of years, Scott and his team have built up a Facebook following of more than 1,400 people. Check out their social media story "Making Friends" in the January issue of YCM/Octane. It's full of innovative ideas and tips to help you learn from their success.