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Marketing Tactics

  • 4 (more) innovative ideas

    Already a success in the United States, Esso brought the On the Run brand up north to Canada in 2001, where it has expanded its corporate and franchise store count to more than 450 locations across the country...

  • Grow chocolate singles sales with top 20 SKUs

    Maximizing the sale of chocolate singles is a smart move for convenience store retailers. While chocolate singles represent 35% of the total everyday chocolate sales...

  • Mac’s West makes big impact

    Mac’s West uses merchandising strategy to stand out

  • Stealing gas is a crime

    Industry leaders launch a province-wide ad campaign to help raise awareness about the dangers and the consequences of fuel theft.

  • Win with POS materials

    POS materials give Nova Scotia retailer a (free!) advantage. As the owner of Weymouth Mercantile, an independent convenience/general store in Weymouth, Nova Scotia, Larry Veinot has learned how to compete, regardless of his size and status.

  • 5 ways to capitalize on candy growth

    To win with candy, ensure you know which SKUs and formats new and loyal customers alike expect to find on your shelves.

  • Increase cough sales video

    We’re into a new year and the winter has definitely arrived for Canadians. As a c-store owner, you may notice more and more of your customers coming into your store looking for cough drops...

  • Are you running successful promotions?

    There's a lot more to a well-run promotion than just getting the right product on the shelf. Take two minutes out of your day and watch our CCentral video, "Five ways to run a successful promotion...
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