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Pioneer Energy renews successful Bonus Bucks Loyalty Card Program contract to 2018


March 1, 2013, Aurora, Ontario -   Pioneer Energy LP, based in Burlington, Ontario, has renewed one of the most successful petroleum loyalty card programs in Canada - Pioneer Bonus Bucks - continuing their profitable relationship with LoyalMark Division of KESM Transaction Solutions Inc. for the next five years.

One of the foundations of Pioneer’s marketing success has always been to reinforce customer relationships. They were one of the first gasoline retailers in Canada to offer paper-based collector stamps in the 1950’s and then introduced Pioneer Money in 1962 which evolved into Pioneer Bonus Bucks in the 1980’s.

To extend this successful and highly regarded program in 2006 the Electronic Bonus Bucks loyalty card program was introduced with LoyalMark. This loyalty card program continues
today, managed by LoyalMark, to reward Pioneer customer loyalty with the ability to collect and spend rewards.

Loyal customers can take advantage of special limited-time promotions, earn exclusive rewards on in-store merchandise and even enter swipe and win contests for fabulous prizes from participating Pioneer partner companies and organizations. Bonus Bucks can be redeemed for gasoline or snacks from Pioneer Snack Express stores - and even used to make charitable donations.

“We focus on helping our customers improve their business niche through loyalty card programs by extending the customer experience, while increasing their sales and profits.”, said Mike Sorbara, President. “We are gratified to further extend our relationship with Pioneer Energy and will continue to provide the quality services they require on a 24/7 basis.”

About Pioneer Energy LP 

Founded in 1956, Pioneer Energy LP is a dynamic, Canadian-owned network of independent gasoline retail locations offering one-stop shopping to motorists across Ontario. Pioneer is

Canada’s third-largest fuel retailer by volume. Whether it’s fueling up a car, picking up snacks or getting a car washed, Pioneer provides people on the go with convenient and valuable solutions to their busy lives. With over 140 locations across Ontario, Pioneer strives to meet people’s gasoline and convenience store needs. Since 2000 Pioneer has been recognized as one of the 50th Best Managed Companies in Canada and since 2006 has been a Platinum Club Member.

About LoyalMark

LoyalMark has built an enviable reputation as a leading North American Loyalty Marketing Solutions provider.

Based in Aurora, Ontario, the company specializes in Company Branded Loyalty card programs. These include Petroleum Loyalty programs for mass-market retailers, Fleet Petroleum Loyalty programs for commercial or corporate enterprises - and custom Gift Card programs primarily designed for retailers, convenience stores, salons, hotels/motels and restaurants.

LoyalMark is a Division of KESM Transaction Solutions Inc. In business since 2001, the company provides value-added electronic payment solutions primarily for retail merchant clients, large and small. The company has built a solid reputation as a quality solutions provider to the retail merchant and financial community – all supported by the strength of the LoyalMark management group and technical operations specialists.

A LoyalMark Marketing Solution can include full Loyalty Card Programs, Gift Card Programs, Mobile Solutions and Payment Processing capabilities. Customization services are powered by the highest level of technology and experienced staff.

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