Trade Promotion Management

Kawartha Dairy released its latest flavour on June 22 to stores, bringing together two iconic fixtures in Canadian culture, just in time for Canada Day.

Operators anticipate all-day demand with increased traffic and cross-category sales as fans flood city cores and gathering spaces.

Coca-Cola and its bottling partners provided compelling value and premium offerings to consumers by strengthening brand, price, pack and channel options.

From working with vendors to engaging AI, the right promotional strategy will drive sales and leave lasting, positive impressions on shoppers.