Cadbury to fight food insecurity with "Let's Stick it to Hunger Together" campaign
Seeking to help Canadians with food insecurity, Cadbury announced the launch of its "Let's Stick it to Hunger Together" campaign, donating $400,000 to Food Banks Canada and local food banks, the equivalent of 800,000 meals by the end of 2025.
Through the campaign, a portion of proceeds from Cadbury product sales will be donated, up to a total of $200,000. Additionally, Cadbury will be making a direct donation of $200,000 to Food Banks Canada.
To rally Canadians around this cause, Cadbury is teaming up with NHL's Nazem Kadri and PWHL's Marie-Philip Poulin. The players will be donating their time at local Canadian food banks and will be leveraging their social channels to help promote the cause.
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"Cadbury is more than just chocolate — we strive to be a force for good," said Chantal Butler, vice-president, marketing, Mondelēz Canada. "Rooted in generosity, we're committed to making it easy for Canadians to give back — showing how small acts can lead to significant change. We invite everyone to join us in making a meaningful impact by providing meals to those in need through the purchase of a Cadbury product."
"Canada's need for food banks is at an all-time high, with over two million people visiting food banks this month, the highest number of monthly visits in history. Cadbury's 'Let's Stick it to Hunger Together' initiative is crucial in helping us support communities across the country," said Erin Filey-Wronecki, chief development and partnerships officer, Food Banks Canada. "We deeply appreciate Cadbury's generosity and their call for Canadians to unite against hunger."
Mondelez Canada, parent company of Cadbury, is a long-standing partner of Food Banks Canada, having donated 22 million meals since 2013 to affiliate food banks across the country.
