Canadian Tire, Tim Hortons announce strategic partnership
Canadian Tire Corporation and Tim Hortons announced a strategic loyalty partnership.
Launching later in 2026, this collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits.
Linked members will earn Canadian Tire Money (CTM) on eligible Tim Hortons purchases and enjoy exclusive offers through Triangle Rewards and Tims Rewards. Triangle Mastercard holders who link accounts will be able to earn CTM when shopping at Tim Hortons locations.
"Tim Hortons and Canadian Tire are two of the country's most recognized and beloved brands and we're thrilled to join forces to bring even more value to Canadians," said Darryl Jenkins, executive vice-president and chief development officer, Canadian Tire Corporation. "Our strategic partnerships are all about building our Triangle ecosystem to reward Canadians for their everyday activities—from shopping for essentials to now picking up their morning coffee."
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"We're excited to give Canadians even more value on their daily Tims Run through this partnership with Canadian Tire," said Hope Bagozzi, chief marketing officer for Tim Hortons. "We're proud of all the value we give Tims Rewards members as part of our loyalty program—including earning points on purchases, redeeming those points for their favourite Tims products, exclusive Members Only offers, and more. This partnership between our two iconic brands gives Canadians the ability to earn Canadian Tire Money on their order, alongside Tims Rewards points, and allows us to provide even more amazing everyday value."
This marks the fourth marquee Canadian brand to join the Triangle Rewards ecosystem, following Petro-Canada, RBC and WestJet.
Triangle Rewards is a cornerstone of Canadian Tire's new True North strategy—delivering meaningful rewards, deeper customer relationships and insights, and personalized offers that drive customer loyalty and engagement.
