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09/14/2021

Canopy Growth launching new CBD vape in 3,000 Circle K stores in the U.S.

Michelle Warren
Editor, Convenience Store News Canada
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whisl  comes in three offerings for various moods

Canopy Growth is introducing its first-ever CBD vape, whisl, which will be available at Circle K convenience stores.

A spokesperson confirmed the new vapes will be available across the U.S. only.  

The product line features interchangeable pods in three formulas, each containing 200 milligrams of hemp-derived CBD with no THC. It does not contain nicotine is designed to deliver the wellness effects of CBD throughout the dayparts. 

The three options promise various effects – focus, calm, or winding down before bed.

  • Tune In Pod: Focus on the task at hand.
  • Intermission Pod: Relax throughout the day.
  • Fade Out Pod: Get ready for bed.

"At Canopy Growth, we are pioneering the concept of using CBD to help consumers manage their moods at any given time of day," Andy Lytwynec, VP, global vape business at Smith Falls, Ont.-based Canopy Growth, said in a release. "With whisl, we want to empower consumers to quickly achieve focus, calmness or prepare for sleep with a modern CBD solution that is fast-acting and can fit seamlessly into anyone's daily routine." 

The company said each whisl pod contains 200 mg of premium CBD isolate, a purified form of CBD, sourced from licensed hemp providers within the United States. The devices come in two colours - Warm Grey and Deep Blue – and feature a rechargeable aluminum battery and a host of safety and quality features, including: 

  • Automatic shut-off temperature control
  • Precise glass-atomizer heating
  • UL-certification
  • Rigorous third-party testing and inspection

Through an exclusive partnership, whisl will be available on store shelves at more than 3,000 Circle K convenience stores in 21 states beginning October 1.

This is not Circle K's first foray into the cannabis space. Here in Canada, Fire & Flower Holdings Corp. opened two cannabis retail stores adjacent to Circle K locations in the province of Alberta in July 2020 and in January of this year, the convenience giant began selling Fire & Flower gift cards. 
READ: Couche-Tard closes cannabis retailer deal

This marks Canopy Growth's largest national retail launch yet. With a manufacturer suggested retail price of $39.99 for the starter kit and $19.99 per package, whisl delivers an effective way to harness CBD wellness at an accessible price point in a convenient channel.