Circle K awarded 2025 NACS Convenience Retail Technology Award Europe
Alimentation Couche-Tard Inc.’s Circle K Europe has been named Convenience Retail Technology Award Europe winner by the National Association of Convenience Stores (NACS) for its AI-powered digital people platform.
In receiving the award, Circle K's AI-powered digital people platform was cited for its ability to streamline hiring, boost new-hire readiness, reduce turnover, and deliver measurable results across more than 5,200 stores in 12 European markets.
Circle K’s solution reimagines an employee’s journey by replacing the traditional CV with a situational judgment test and personal assessment, instantly ranked by predictive analytics saving store managers over two hours per new hire. New hires then engage in a unified, game-based onboarding experience that blends interactive digital modules with hands-on tasks, all tailored in real time by AI-generated feedback.
Ongoing engagement comes to life via additional gamified training challenges such as "Customer Star" and "Beat the Boss" ensuring all team members master customer-centric skills in an engaging way.
Jens Rye, director of people development, Circle K Europe, shared, "At Circle K, our commitment to our team members and customers drives everything we do. We are delighted to see that our investment in technology and AI is helping make a positive impact on teams across our markets. By enabling store managers to focus on leadership and providing our people with tailored learning opportunities, our team members can focus on delivering the best customer service each and every day."
The NACS Convenience Retail Technology Award Europe celebrates convenience retailers that make long-term, transformative investments in technology.
