Coldhaus Direct expands Asahi Group Canada distribution across Ontario convenience stores and gas stations
Coldhaus Direct will be representing the Asahi Group Canada portfolio across the Ontario convenience and gas channel, along with Walmart locations across the province.
Their portfolio includes globally recognized brands such as Asahi Super Dry, Peroni, Grolsch, Tyskie, Pilsner Urquell, Żubr, Kozel, Lech, and Mudshake RTD.
Coldhaus Direct supports the portfolio through front line sales execution and national account representation across these channels, helping further expand retail presence and in-market execution throughout Ontario.
In a LinkedIn post, Paul Fenton, the vice-president of business development for Coldhaus Direct stated that Coldhaus's team is focused on growing distribution across key retail channels and strengthening execution at store level. The team works closely with retail partners to help products gain visibility and secure placement in more locations.
Coldhaus Direct also supports in-store promotions and merchandising programs designed to improve the shopper experience and increase product awareness, including helping retailers execute programs consistently and effectively across stores.
Fenton stated in the same social media post that he is "looking forward to working alongside the Asahi team and helping further build presence across the Ontario market."
Through regular market coverage and hands-on support, the field team works to drive product sales and maintain strong retail execution, also supporting national account programs across major retail partners to help ensure alignment and consistency across markets.
Fenton's post continued, "from independent convenience to national accounts, Coldhaus Direct continues to invest in building a true route-to-market solution for brands looking to scale within Ontario retail."
