VIDEO: 2025 Star Women in Convenience cover shootA behind-the-scenes look at the top-secret photoshoot. 2025 Star Women in Convenience winner: Marie-Pierre CôtéSHINING STAR Guru Organic bringing Zero line of drinks to Canada after strong growth results Energy drink producer reports strong sales and expansion for the first quarter of this year. PepsiCo to acquire poppi prebiotic soda brand Acquisition will expand PepsiCo’s better-for-you offerings to meet consumer preferences. Guru Organic Energy names Patrick Charbonneau as executive VP, sales Charbonneau takes on the position after serving in key roles at PepsiCo Canada. Guru Organic Energy announces ending of distribution agreement with PepsiCo Canada Originally meant to last ten years, the agreement come to an end in May 2025. Shingly Lee joins Guru Energy as VP marketing Lee to build further momentum for the Montreal-based beverage company. The buzz on energy drinks From celebrity-backed brands and BFY options to AI-created recipes, competition in this thriving category is revving up. Guru Organic Energy announces strong third quarter 2023 results Organic energy drink maker points to increased sales velocities and success of Fruit Punch launch across Canada. GURU Energy partners with CTV’s The Amazing Race Canada The energy drink maker will sponsor a once-in-a-lifetime trip to the winners. 1 2 Next Last