Guru Organic Energy names Patrick Charbonneau as executive VP, sales
Guru Organic Energy Corp. has announced the appointment of Patrick Charbonneau as its new executive vice-president, sales.
Charbonneau brings over 25 years of extensive experience in the food and beverage industry, further strengthening GURU’s executive leadership team. Previous to his new appointment, Charbonneau was with PepsiCo Canada and held three vice-president roles in the company.
Carl Goyette, president and CEO of Guru, said that, “Patrick’s deep understanding of the food and beverage landscape, coupled with his remarkable leadership track record, aligns perfectly with GURU’s mission to grow sustainably while staying true to our values. We are thrilled to have him join our team as we continue to expand our presence across North America and beyond.”
His appointment comes at a pivotal time for the company as it focuses on driving growth in key markets while staying committed to providing consumers with better-for-you energy solutions. Charbonneau’s role will include solidifying Guru’s position as a leader in the organic energy drink category and deepening its relationships with customers and distributors.
READ: Guru Organic Energy announces ending of distribution agreement with PepsiCo Canada
“I am excited to bring my experience to a brand that is transforming the energy drink industry with its innovative, plant-based offerings. I look forward to working with the team to build on GURU’s strong foundation and deliver value to our customers, partners, and shareholders,” said Charbonneau.
